Excellence isn’t a trophy you stick on a shelf. It’s a brutal, relentless grind that’ll kick your ass and test your guts. I’ve built empires from nothing and watched them crash and burn—over and over. Regrets? Hell no. Every failure was a street fight that taught me how to hit back harder. This isn’t for the “success” chasers; it’s for the stubborn folk who know real wins come from getting battered and still standing.
I am John Kalusniak, your Fractional Chief Revenue Officer and an Amazon Best-Selling Author. My personal brand embodies the aggressive, no-nonsense approach to blasting through revenue roadblocks.
I grew up scrapping on Detroit’s mean streets, where every win was earned, not given. This isn’t about soft talk or participation trophies. It's about honesty, integrity, and relentless excellence forged in the trenches of real-world battles.
Our vision is to empower 100 FAMILIES to achieve $1 Billion in collective revenue. We’re here because your current approach isn’t cutting it. I don’t just consult; I build a Pathway to More Sales by tackling your toughest revenue challenges head-on.
You hire me when it’s a full-blown dumpster fire—revenue’s crashing, strategy’s a joke, and leadership’s drowning in buzzwords. I cut the bullshit and drag your business back from the brink.
One client was about to lose 10% of their revenue, staring down a financial cliff. I didn’t just stop the bleeding; I rebuilt the relationship, reignited deals, turned that near-loss into their #1 growth engine.
My approach is direct, data-driven, and designed for immediate impact. I focus on identifying the core problems, implementing battle-tested systems, and driving accountability to the numbers. It’s about building a fortress that takes a beating and stands tall.
Get executive-level sales leadership without the $250K+ full-time cost, political overhead, or the crippling risk of a wrong hire. You get an execution partner, not just theoretical strategy.
My Red Zone Revenue System is an end-to-end blueprint covering everything from health checks and revenue planning to team building, process definition, and CRM optimization.
I conduct a ruthless health checkup of your sales strategy and core metrics. No sugarcoating; just the unvarnished, brutal raw truth of what's broken.
I build actionable, no-nonsense 5-year revenue plans with KPIs that actually work, delivering real results. Hope is not a strategy; execution is the only plan.
I create a custom playbook with tested tactics, ideal client profiles (ICP), and value propositions that cut through the noise and close more details
I harden your team with foundational training focused on meeting plans, ruthless negotiation, and the art of closing every damn deal.
I design and execute a revenue growth strategy, aligning all functions into one unstoppable engine, driving relentless accountability to the numbers.
I define roles, optimize hiring, and implement compensation plans that build a high-performance sales organization for lasting impact and relentless growth.
I document and optimize your entire sales process from lead to close, eliminating "black holes" and ensuring repeatable, scalable wins without compromise.
I ensure your CRM works FOR you, not against you. From setup to optimization, it becomes the backbone of your revenue operations.
Still don’t find out what you are looking for ?? Drop a line here what are you looking for.
Diagnosed the core issues holding back a $30M manufacturer, implemented the Red Zone System, and ignited 25% revenue growth in 12 months.
Transformed a high-turnover sales team into a cohesive, high-performing unit, smashing quota expectations quarter after quarter.
Scrapped ad-hoc sales methods for a documented, scalable process, boosting close rates and reducing sales cycle time by 40%.
Developed and executed a strategic revenue plan, preparing a client for a successful acquisition by optimizing their sales engine.
Winning in today's brutal market demands more than just one expert. I strategically align with a select few, battle-tested partners whose expertise complements mine, ensuring you get comprehensive solutions that deliver relentless results across every front of your business.
Excellence doesn’t stumble into your lap. It’s a gut-check
you earn. Go all in or get out.
The world’s full of dreamers
—few got the spine to back it up.