LETS TALK BEFORE REVENUE WALKS! If you’ve lost customers, missed deals, or your sales team is asleep at the wheel — I’ll help you fix it.
I don’t do theory. I do results. Regain lost customers, lock in deals, and rebuild broken sales relationships.
If you're not growing, you're dying.
Reach out or stay stuck. Your move.

THE GRIND IS REAL. SO ARE THE RESULTS.

Excellence isn’t a trophy you stick on a shelf. It’s a brutal, relentless grind that’ll kick your ass and test your guts. I’ve built empires from nothing and watched them crash and burn—over and over. Regrets? Hell no. Every failure was a street fight that taught me how to hit back harder. This isn’t for the “success” chasers; it’s for the stubborn folk who know real wins come from getting battered and still standing.

The Revenue Rocket

I am John Kalusniak, your Fractional Chief Revenue Officer and an Amazon Best-Selling Author. My personal brand embodies the aggressive, no-nonsense approach to blasting through revenue roadblocks.

Detroit Grit

I grew up scrapping on Detroit’s mean streets, where every win was earned, not given. This isn’t about soft talk or participation trophies. It's about honesty, integrity, and relentless excellence forged in the trenches of real-world battles.

Review

4.9 Trustpilot rating

4.9

OUR MISSION: BREAK RULES. BUILD REVENUE. DON'T ASK PERMISSION.

Our vision is to empower 100 FAMILIES to achieve $1 Billion in collective revenue. We’re here because your current approach isn’t cutting it. I don’t just consult; I build a Pathway to More Sales by tackling your toughest revenue challenges head-on.

Why Hire The Rocket?

You hire me when it’s a full-blown dumpster fire—revenue’s crashing, strategy’s a joke, and leadership’s drowning in buzzwords. I cut the bullshit and drag your business back from the brink.

Real World Impact

One client was about to lose 10% of their revenue, staring down a financial cliff. I didn’t just stop the bleeding; I rebuilt the relationship, reignited deals, turned that near-loss into their #1 growth engine.

Review

4.9 Trustpilot rating

4.9

NO MAGIC. JUST MUSCLE.

My approach is direct, data-driven, and designed for immediate impact. I focus on identifying the core problems, implementing battle-tested systems, and driving accountability to the numbers. It’s about building a fortress that takes a beating and stands tall.

Fractional CRO Power

Get executive-level sales leadership without the $250K+ full-time cost, political overhead, or the crippling risk of a wrong hire. You get an execution partner, not just theoretical strategy.

The 8-Node System

My Red Zone Revenue System is an end-to-end blueprint covering everything from health checks and revenue planning to team building, process definition, and CRM optimization.

Review

4.9 Trustpilot rating

4.9

THE RED ZONE REVENUE SYSTEM:
EXECUTION IS EVERYTHING.

1. Diagnose The Foundation

I conduct a ruthless health checkup of your sales strategy and core metrics. No sugarcoating; just the unvarnished, brutal raw truth of what's broken.

2. Rev Up The Revenue Plan

I build actionable, no-nonsense 5-year revenue plans with KPIs that actually work, delivering real results. Hope is not a strategy; execution is the only plan.

3. Sharpen Play Calling

I create a custom playbook with tested tactics, ideal client profiles (ICP), and value propositions that cut through the noise and close more details

4. Forge The Sales Training

I harden your team with foundational training focused on meeting plans, ruthless negotiation, and the art of closing every damn deal.

5. Run The Revenue Machine

I design and execute a revenue growth strategy, aligning all functions into one unstoppable engine, driving relentless accountability to the numbers.

6. Build The Legacy Team

I define roles, optimize hiring, and implement compensation plans that build a high-performance sales organization for lasting impact and relentless growth.

7. Define The Engine's Process

I document and optimize your entire sales process from lead to close, eliminating "black holes" and ensuring repeatable, scalable wins without compromise.

8. Optimize The Mechanic (CRM)

I ensure your CRM works FOR you, not against you. From setup to optimization, it becomes the backbone of your revenue operations.

Still don’t find out what you are looking for ?? Drop a line here what are you looking for.

REAL PROBLEMS.
REAL VICTORIES.
IN THE TRENCHES.

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From Flatline to Rocket Fuel.

Diagnosed the core issues holding back a $30M manufacturer, implemented the Red Zone System, and ignited 25% revenue growth in 12 months.

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Rebuilding a Drowning Sales Force.

Transformed a high-turnover sales team into a cohesive, high-performing unit, smashing quota expectations quarter after quarter.

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No Process? No Problem.

Scrapped ad-hoc sales methods for a documented, scalable process, boosting close rates and reducing sales cycle time by 40%.

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Scaling for Exit: The Blueprint.

Developed and executed a strategic revenue plan, preparing a client for a successful acquisition by optimizing their sales engine.

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TRUSTED PARTNERS

Winning in today's brutal market demands more than just one expert. I strategically align with a select few, battle-tested partners whose expertise complements mine, ensuring you get comprehensive solutions that deliver relentless results across every front of your business.

Listen In Their Own Words
Testimonials

“ Our revenue was flatlining, but John's brutal honesty and action-first approach delivered results. He didn't just advise; he built a revenue-generating machine. Absolutely transformative.”

Brandon Miller

Business Man
"We were in a full-blown dumpster fire, losing our biggest client. Kaluz Consulting Group stepped in and, without fluff, turned our liability into our top growth engine. Unmatched."

Megan Clark

Business Woman
"John cut through all the BS. His Red Zone Revenue System gave us the playbook we desperately needed. Our sales team is now disciplined, focused, and crushing their numbers."

Kevin Harris

Business Man
"If you want pep talks, go elsewhere. If you want a relentless fight for your revenue and a partner who gets the job done, The Revenue Rocket is your only choice. We're stronger now."

Rachel Adams

Business Woman
"Our sales process was chaos. John came in, streamlined everything, and created true accountability. We now have a predictable path to growth. Worth every damn penny."

Luke Thompson

Business Man
"He doesn't sugarcoat, and that's exactly what we needed. Kaluz Consulting Group didn't just fix our sales problems; they instilled a culture of grit and relentless performance. Game-changer."

Eric Daniels

Business Man

YOUR MOVE.
DO IT.

Excellence doesn’t stumble into your lap. It’s a gut-check
you earn. Go all in or get out. The world’s full of dreamers
—few got the spine to back it up.

Trench Wisdom: Unfiltered
Insights

Published on December 14, 2023

Why Your Revenue Is Flatlining

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Published on December 14, 2023

Building A High-Performance Sales Team

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